No Frills Brentwood?

This is pure speculation, but the decision by Loblaw to decide not to open a No Frills grocery store in Greystone Plaza might have to do with Loblaw's desire to open a No Frills in the Brentwood Village District.

No No Frills to North Burnaby

By Wanda Chow - Burnaby NewsLeader
Published: July 26, 2012 12:00 PM

Loblaw isn't bringing No Frills to North Burnaby after all.

Instead, it is opening a SuperValu in late fall of 2012, according to a Loblaw spokesperson. "We have a franchisee in place and we are finalizing the layout and ordering equipment."

The store will be in the Greystone Plaza shopping complex on Burnwood Drive, formerly the site of a Marketplace IGA which closed last November.

While Loblaw had earlier stated it was opening a No Frills, the plans changed "due to a change in the strategy of the business," the company said.